What We're Doing
What is the LBDI?
The Little Black Dress Initiative (LBDI) is a social media driven, fundraising and awareness campaign. The purpose of LBDI is to raise awareness about generational poverty. It was first started by the Junior League of London in 2014 and has quickly spread to the United States with many leagues participating in the campaign. The purpose of LBDI is to raise awareness about generational poverty in Amarillo. It is also a way to tell people in the community who the Junior League is and what we are doing to help end the cycle of generational poverty. During the week women wear the same black dress and button saying “Ask me about my Dress”. This will raise awareness about poverty in our area and draw attention to ways to donate towards the League's mission and to breaking the cycle of generational poverty in Amarillo.
How can you participate?
This year the Junior League of Amarillo we will host our first LBDI February 13-17. The LBDI is open to anyone willing to participate by wearing the same black dress or outfit for 5 consecutive days. We also have buttons available that say “Ask me about my Dress” to be worn to draw attention to the campaign, encourage conversation and questions.
How do we help spread awareness?
Each day of the week we will feature a key league location with someone in a black dress holding stats and encourage you to also go there and take your picture or just share our picture from the Facebook post. The corresponding days and locations will be:
Monday: Shelton Houghton House 1700 S. Polk Street
Tuesday: Medical Center League House 7000 W Amarillo Blvd
Wednesday: Hope and Healing Place 1721 S. Tyler Street
Thursday: The Salvation Army 1211 SE 27th Avenue
Friday: Heal the City 609 S. Carolina Street
Participants are encouraged to share in the picture a poverty statistic, what we are doing to help, or add a personal touch to it. Each day we ask that you to post a picture of yourself in your black attire and post to your personal social media page (Facebook, Instagram), tag the Junior League of Amarillo, and use the following hastags: #thisiswhywejlamarillo and #LBDIAmarillo.
We encourage all members of the Junior League, along with their friends, family, and colleagues to participate. In order to get a button, please contact Michaele at the the Junior League headquarters, 806-374-0802 or Kristen Atkins, email@example.com 361-649-4551.
The campaign is not about wearing a black dress for a week, it is about harnessing the power of our members and community to make a difference. Contact the Junior League of Amarillo if you would like a button to help raise awareness.
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